WHY DOES BLOGGING HELP YOUR INBOUND MARKETING?

Let’s start with the big picture here – why does blogging help your inbound marketing?

When people first started blogging, they mostly wrote personal accounts sharing their lives or their travels. Today, that’s all changed.

Blogging is now a way to regularly publish and promote new content related to your business and industry.

And it helps your inbound marketing in two ways. It helps you attract new visitors, and it helps you convert those visitors into leads.

So how does it attract new visitors?

Think about a stranger searching for information online. They have questions or problems that they’re looking to solve. If your blog posts provide those answers, those strangers will find your posts, and will want to click through and read them, turning them into visitors. This is the attract stage of the Inbound Methodology.

In addition, every time you publish a blog post, you’re creating a new, unique page online. This means that you’re increasing your chances of ranking in search results, having other websites link to you, and being shared on social media. And all of this results in new traffic to your site.

Now, how can your blog help to convert those new visitors into leads?

Once people visit your site, you’ve opened the door to them. Think about it -- if they’re interested in your content, they’re more likely to be interested in your offers and convert into leads.

So your blog can strategically promote offers from your business – anything from your latest eBook to a free consultation. If your visitor wants to learn more, you can provide them with that next step.

Finally, your blog can help you stand out as an expert in your industry. The more you blog, the more that people will start to look to you as a reliable, trustworthy source of information. And building that trust with your prospects will help them turn into customers down the line.