Your Vital Connection To?

...Clients The World Over Via Social Media

If you want to find clients to buy your products and services via the social media?it?s time we connected!

Our expertise in the world of social media marketing is matched only by our years of experience in inbound marketing and our reputation for creative thinking-and an in-depth knowledge of the social media market.

So, whatever, wherever, you want to buy or sell via the social media, make the right connection right now?And link up with Frontline Media, where we do it all for you.

This is what your social media evangelists will be doing for you:

#Creating a comprehensive social media strategy geared towards increased visibility, membership and traffic to your platforms.


#Creating, updating and maintaining relevant social media accounts with current information and relevant links, photos, video or other content for your organization/company activities and events.


#Posting news and announcements in a timely manner using appropriate content and interact with relevant organisations and interest groups.


#Responding to posts, comments or messages to bring value to user?s interactions with your organization/company.


#Growing your organisation/company?s online social networks by increasing the user base and interactions, and finding users to follow/like/register on your website with the aim of driving traffic

#Researching and identifying articles, stories, resources or other content that is relevant to our user base and to post to social networks in a manner that invites conversation and interaction.


#Tracking the growth and the impact of social media on your organisation mandate.


#Keeping abreast of developments in social media to ensure your organisation/company maintains best practices.


#Using Google Analytics to assess trends and activities on the video portals.

#Working closely with web designers to monitor your social media accounts to guard quality of content and discourage abuse.


#Reviewing data on the performance of social media platforms and adjust plans or strategies to optimise reach.

#Completing other social media projects as assigned by your organisation/company.

To find out why companies and Institutions like Steelmark Enterprise, Darlo Girls? Secondary School and Electronika MW trust Frontline Media for their social media marketing, click here.

The Frontline Media Magazine- Vol. 1-2017

In a world long silenced by mainstream media, The Frontline Media Magazine acts as a powerful megaphone: amplifying the voice and experience of "ordinary" writers.

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From the Editor

We announce a major change at Frontline Media: the birth of our flagship magazine, The Frontline Media Magazine.Founded as a platform that authentically depicts the dynamic voices, culture, arts, ideas, and businesses that fall within our communities worldwide, The Frontline Media Magazine is news about development as it was originally intended to be:not as business, nor as a forum for propaganda, but as a service to the community it chronicles.

The Frontline Media Magazine combines all our three e-newsletters, Write Now, Education Agenda, and The Social Entrepreneurship Journalist Newsletter.

 The Frontline Media Magazine will be tackling three themes: writing, education and social entrepreneurship.

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Meet Diana Satha, Malawian Comedian

FMM: Tell me about yourself. Where do you come from? What kind of family did you grow up in?

DS: Diana Hannah-Dacious Satha. I'm 30 yrs old, Malawian. I'm passionate about the arts. I come from Sankhani vge, T/A Njewa, Lilongwe. The last born in a family of seven. My parents were very strict, they believed in spoiling the child and sparing the rod.

FMM: And why did you decide to become a comedian?

DS: Being a comedian is an easy way out for me, its a means to escape reality and so, I created my own world. Its a way to vent out without physically harming anyone.

FMM: Do you write your own routines?

DS: Yes, I write my own routines.

FMM: Where do you get your material?

DS: Social media, everyday people, TV etc.

FMM: What was the best joke you cracked?

DS: I don't have a specific joke that I like but I would say the 'Cape Town' joke is pretty awesome...I went to Cape Town looking for greener pastures but I found a small bathroom I could not fit in so instead of doing 'number one and two' properly, I did number three - I spoilt myself!

FMM: Why did you choose that joke?

DS: I chose this joke because everyone has a story to tell when they go the bathroom and I thought mine was sad and funny at the same time.

FMM: What happens if people don’t laugh?

DS: I move on to the next joke.

FMM: What makes your stand-up comedy unique and different from other comedians?

DS: I tell it like it is. I don't sugar-coat my jokes.

FMM: Do you like telling jokes that may offend people?

DS: No, I'm a very sensitive person. I wouldn't want to offend anyone.

FMM: And what’s the worst response you have received from a joke? What happened?

DS: I am yet to receive bad responses, it's either people like me or they are scared to approach me, lol.

FMM: Do you make a living out of this?

DS: Yes and no. Sometimes, it puts bread on the table and sometimes it brings porridge with no sugar.

FMM: How can you describe reception of comedy by Malawian fans?

DS: The reception is fair, not that great but we're getting there slowly.

FMM: What was your happiest and saddest moment in your comedy career?

DS: My happiest moment would be when I met Anne Kansiime for the very first time. Not because she's an international celebrity, no, but she's down-to-earth.

My saddest moments are when I see a bunch of strangers in the audience and none of my so-called friends show up to support me.

FMM: Thanks for this interview- it’s been a great pleasure and learning experience. Do you have anything you’d like to say before you “close shop?

DS: Yes, sure. Comedy, like any other art form needs to be appreciated.

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WHY IS EMAIL MARKETING STILL IMPORTANT?

I want to start write up by answering a very important question, “Why is email marketing still important?” 

With new technology coming out every day, it can seem like email is on its way out.

So, I want to make one thing abundantly clear: email is still an important part of marketing. 

All the way back in 2004, PC Magazine ran a piece titled “The Death of Email.” It started by asking the reader, “Has email peaked and become more useless?”. As marketers, you want to be as effective and efficient as possible, so it’s only fair that you ask yourself, “is email really worth it? Can it deliver the goods?” 

As we get started, I think it would be helpful to clear up some of the misconceptions people have about email.

First of all, many people believe that Email marketing means SPAM. Now, to be fair, 70% of all emails sent are categorized as spam. And some of that is sent by marketers, who purchase lists and send endless email blasts to people who don't want to hear from them. 

People also believe that email marketing is old school. Email has been around forever, and people have started to wonder if email is still valuable. Isn’t email like banner ads? 

Haven’t people learned to tune email out? 

That brings us to the question, is email still effective? 

I would answer that with a loud and resounding, “Yes!” Here are 6 reasons why: 

1) There are more than 4.3 billion email accounts today – that’s a LOT of people using email. No other marketing channel has been adopted as universally. 

2) 95% of online consumers use email, and 91% report that they check their email at least once a day. If people are checking their email every day, it’s probably still a viable marketing channel, right? And since emails stay in your inbox unless you delete them, it has a longer lifespan than other marketing channels like social media. 

3) Email is a channel that you own. While Google and Facebook can change the way they index search results and display content, you’ll always have a 1:1 relationship with the people that open your emails. INBOUND CERTIFICATION CLASS TRANSCRIPT SENDING THE RIGHT EMAIL TO THE RIGHT PERSON

4) 77% of consumers prefer email for marketing communications. Take advantage of that by connecting with people where they want to be reached 

5) Email lets you be highly personal. You can create a highly targeted, contextual message that’s unique to each person who receives it. 

6) And lastly, we still use email because it has an ROI of 4300%. For every $1 you spend, you get $43 of returns. That’s a pretty sweet deal. 

In fact, email is growing. According to the Direct Marketing Association, 76% of marketers say they use email more than they did three years ago. 

At this point, you’re probably thinking, “I get it. I’m in. How can email help me?” 

The best part about email is its versatility. When considering the inbound methodology, email is primarily used to close leads into customers, it can also be used to delight your customers as well. 

When it comes down to it, the primary function of email is to nurture your leads into customers. Nurturing is all about sending the right email to the right audience at the right time. 

Nurturing is exactly what it sounds like – helping someone grow. 

Send your leads content that helps them do their job better, and they’ll be more open to speaking to your sales team down the road. 

Providing your leads with helpful, relevant content helps you build a relationships with them. It allows you to position yourself as a consultant, ready to help them with their challenges. Inbound is all about that combination of context and content. If you do that well, your leads will be more likely to interact with you. 

As I mentioned before, you can continue to use email after someone has become a customer. 

Inbound businesses recognize that the point of purchase is only the beginning of their relationship with a customer. They use emails to consistently delight people who have already bought their product or service. 

It can be as simple as the occasional check in, or perhaps sending helpful resources and special customer-only extras. Attention is key to delight – and a happy customer can be your biggest advocate!

It’s also a cost-effective way to delight your customers. You can strengthen relationships, upsell new products, and reduce churn – meaning, customers are less likely to stop using your products or services.

WHY IS SOCIAL MEDIA IMPORTANT TO INBOUND MARKETING?

For a while, businesses questioned the value social media could have for their business.
 

Could it really help them connect with prospects and build meaningful relationships, or would it be a trending topic of the past?

Well, today, there are more than 2 billion active social media users worldwide and this number is projected to grow at a rate of 25% year over year.

And if that number isn’t telling enough, 9 out of 10 U.S. businesses maintain an active presence on social media.

So what does this mean for you?

It means it’s time to get social!

Social media platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and more, help to get your content in front of the right people and spread the word about your business. It can help increase the number of people who view your content and visit your website, by optimizing your reach and awareness.

After all, it can be easy for users to get distracted. So it’s important for you to engage your audience by sharing remarkable content that is relevant and adds value.

Keep in mind that consistency is key to retaining an active audience. You want an audience that can’t stay away and is eager to invite their network of friends and colleagues to the engaging activities taking place on your social media accounts.

In 2015, it was reported that 66% of businesses believed that social media marketing is a core strategy for their business. Social media is a powerful inbound tool that can help you build a strong foundation for your business. 

And content is an essential component that will help you use social media to work your way through the inbound methodology. 

You can promote content across your social platforms to attract new visitors to your website or generate new leads for your sales team. 

Once these new customers are members of your online community, you can to engage with them and share delightful content that will turn them into life-long promoters of your company, product, service, or brand.