For a while, businesses questioned the value social media could have for their business.
Could
it really help them connect with prospects and build meaningful relationships,
or would it be a trending topic of the past?
Well,
today, there are more than 2 billion active social media users worldwide and
this number is projected to grow at a rate of 25% year over year.
And
if that number isn’t telling enough, 9 out of 10 U.S. businesses maintain an
active presence on social media.
So
what does this mean for you?
It
means it’s time to get social!
Social
media platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and
more, help to get your content in front of the right people and spread the word
about your business. It can help increase the number of people who view your
content and visit your website, by optimizing your reach and awareness.
After
all, it can be easy for users to get distracted. So it’s important for you to
engage your audience by sharing remarkable content that is relevant and adds
value.
Keep
in mind that consistency is key to retaining an active audience. You want an
audience that can’t stay away and is eager to invite their network of friends
and colleagues to the engaging activities taking place on your social media
accounts.
In
2015, it was reported that 66% of businesses believed that social media
marketing is a core strategy for their business. Social media is a powerful
inbound tool that can help you build a strong foundation for your business.
And
content is an essential component that will help you use social media to work
your way through the inbound methodology.
You
can promote content across your social platforms to attract new visitors to
your website or generate new leads for your sales team.
Once these new
customers are members of your online community, you can to engage with them and
share delightful content that will turn them into life-long promoters of your company,
product, service, or brand.
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