Monday, 5 February 2018

Use of women as sex symbols

By Bryson Jumbe

F1's grid girl
UFC's octagon girl
It all started with allegations of rape and sexual harassment levelled against Harvey Weinstein.

Weinstein, a renowned Hollywood producer, then, countered the sex was consensual.

But, that was only a tip of an iceberg as the industry came under intense scrutiny and criticism.

Now, the media has been awash with more revelations of women abuse within and outside the entertainment industry.

Buoyed by the "Me Too Campaign" and "Women's Marches Movement" more women have come forward to speak out against harassment, exploitation and abuse they have faced at the hands of men.

This has given rise to other industries to reconsider their perspective on women.

In a slightly related development, Formula 1 (F1) has announced that it will stop using models (girls) for promotional purposes on its grids in 2018 .

F1 attributed this to changing societal norms and the need to realign to its brand values.

This has been commended by Women's Sports Trust, which has urged other sports to do the same.

The use of girls for promotional purposes is common in other sporting activities such as UFC, basketball, and rugby.

The move taken by F1 is not only seen as one way of advancing equality, but also treating women with dignity, who are often used as sex symbols for promotional events.

Apart from F1, the Professional Darts Corporation has also abolished the walk-on girls at its events.

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  19 February 2015   Dear Mr. Simango, COSTING FOR PRODUCTION OF RADIO PROGRAM (10 MINUTES)   In reference to the above captioned ...